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PMC Holiday Campaign 2025

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Open Christmas ‘Wrapped in Wonders’ at Power Mac Center They say the magic of Christmas isn’t gone when you’re an adult, it’s just your time to create it now. Premier Apple partner Power Mac Center (PMC) celebrates this lasting magic with “ Wrapped in Wonders ,” a Christmas campaign featuring festive in-store and online offers for customers during the holiday season. “Christmas is a time for connection, and technology makes way for people to share experiences, conversations, and traditions from anywhere. With this campaign, Power Mac Center is focused on delivering the tools that make those moments meaningful and accessible to everyone,” said PMC Director for Marketing and Product Management Joey Alvarez. “We also want to end the year on a high note in gratitude for every milestone, every blessing, every expression of support we received in 2025.” Season’s Savings, Festive Finds There’s no time like now to finally get your dream devices and accessories for work and play ‘cause major s...
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Starbucks 2026 Holiday Traditions

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Invite Joy with the 2026 Starbucks Traditions Collection MANILA, Philippines, 2 November 2025 - Starbucks Philippines is celebrating 23 years of this holiday tradition with the return of its Starbucks Traditions Collection. Starting November 2, customers can begin collecting stickers through the Starbucks PH App or QR Promo Card to redeem pieces from the 2026 collection. This year’s theme, “Invite Joy,” is an invitation back to the familiar comfort of a coffeehouse—where the rich aroma of coffee, the welcoming sound of a greeting, and the spirit of community create a true sense of holiday tradition. “For 23 years, Starbucks Traditions has been both a collectible piece and a shared experience between our partners (baristas) and our customers within the warmth of our stores,” said Jamie Silva, Senior Manager for Marketing and Digital Customer Experience, Starbucks Philippines. “This season, we invite everyone to rediscover the joy in their own cherished holiday rituals.” INVITE JOY WI...
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URC clinches awards affirming its place as among Asia’s best workplaces

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URC clinches awards affirming its place as among Asia’s best workplaces In photo left to right: Louisa Tagulinao (Associate, Early Careers and Corporate Communications), John Albert Ampil (Group Manager, Talent Acquisition, Total Rewards, and Employee Experience), and Datuk William Ng (Chairman and Managing Director of Audience Analytics Limited). Universal Robina Corp. (URC) has clinched a string of awards for its hiring, employee growth and management programs that have made it still among Asia’s top workplaces. The company – one of the Philippines’ largest – was named one of Asia’s Best Companies to Work for by HR Asia for a third straight year.It also received top marks from an Asia-based talent and employer branding firm for its recruitment program, and was honored with two more awards for its use of technology and artificial intelligence in human resources management at the HR Excellence Awards Philippines 2025. URC’s President & CEO Irwin Lee said that these awards “affirm o...
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  Five URC brands are still top picks among Filipino homes   Part of Filipino Homes:  URC products are among the top picks of Filipino households, according to the 2025 Brand Footprint Report of global consulting firm Worldpanel by Numerator. Five flagship brands from food and beverage firm Universal Robina Corp. (URC) have landed in an exclusive list of products consistently chosen by millions of Filipino households. Great Taste, C2, Piattos, Nissin and Payless were all among the most chosen FMCG brands in the Philippines according to the 2025 Brand Footprint Report of global consulting firm Worldpanel by Numerator. “The results of this study show that our brands continue to earn the trust and loyalty of Filipino consumers,” said URC Chief Marketing Officer Karen Ong. “We’re proud that our products remain staples in homes across the country,” she added. The Brand Footprint report is Worldpanel’s annual ranking of the most chosen FMCG brands worldwide. It uses a...
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Potato Corner Taps Gen Z Social Media Superstar Niana Guerrero as Brand Ambassador

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Potato Corner Taps Gen Z Social Media Superstar Niana Guerrero as Brand Ambassador Potato Corner is cranking up cravings by tapping viral dance sensation Niana Guerrero as its newest ambassador. The Gen Z internet star is joining forces with the makers of the Philippines’ favorite flavored fries to bring fans an irresistibly fun snacking experience. As the most-followed Filipino on TikTok, Niana captivates audiences with her freshest moves and coolest styles. Recently, Niana has been gaining global recognition and enjoying international opportunities, including a standout performance at Coachella. She’s been serving world-class vibes since she was a kiddo, just like how Potato Corner’s been serving the world’s favorite flavored fries since the '90s. This collab isn’t just a campaign, it’s the universe aligning for them. Potato Corner’s new campaign, #CraveTheFave, says it all. Whether you’re a Gen Z snack hunter or a family on a weekend food trip, Potato Corner is the ultimate go-t...
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BOOGSH! Julia Barretto Enters Her Savings Era with Maya

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BOOGSH! Julia Barretto Enters Her Savings Era with Maya You hustle, you grind, you secure the bag—but is your money doing the same? If it’s just chilling in a low-interest bank account, inflation is eating away at it every day. And let’s be real: you didn’t work this hard just to watch your money burn. Others Burn, Maya Earns. That’s why actress and entrepreneur Julia Barretto turns up the heat with the #1 Digital Bank in the Philippines, showing how saving with Maya is BOOGSH! Your money can hustle, too, earning thousands through Maya’s high-yield savings. Julia in Her Savings Era Stepping into a vault with stacks of money burning away due to inflation, Julia shows why you can’t let your savings sit there. Watch her sizzle in Maya’s newest video [ LINK ]. "I’m so excited to enter my savings era with Maya! I love how Maya makes saving money easy, rewarding, and, of course, BOOGSH! This is just the beginning—we’ve got more exciting ways lined up to get everyone to join me in makin...
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Samsung Marks a Step Forward With AI for Everyone by Introducing New Galaxy A56 5G and Galaxy A36 5G

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Samsung Marks a Step Forward With AI for Everyone by Introducing New Galaxy A56 5G and Galaxy A36 5G New Galaxy A series smartphones bring first-ever Awesome Intelligence, advanced camera features and enhanced durability SEOUL, Korea – March 2, 2025 – Samsung Electronics Co., Ltd. today unveiled Galaxy A56 5G  and Galaxy A36 5G , the latest Galaxy A series smartphones. For the first time, the Galaxy A series is integrating Awesome Intelligence—including Galaxy’s fan-favorite AI-powered features to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protections to provide a safe and long-lasting mobile experience. “The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we...
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