Coca-Cola
Philippines and Bacolod City promote bottle collection and segregation at
Masskara Festival
NEGROS OCCIDENTAL,
30 October 2024 - Coca-Cola Philippines, in
partnership with the Bacolod City Environment and Natural Resources Office
(BENRO), promoted PET plastic bottle segregation and collection at the 45th
Masskara Festival, held from October 11-27, 2024, in Bacolod City, Negros Occidental.
Together with Basic Environmental Systems and Technologies, Inc. and festival
organizer Yuhum Foundation, the beverage company engaged festival-goers in
responsible waste management practices by facilitating the segregation and
collection of used PET bottles.
To raise awareness about bottle collection and segregation, Coca-Cola Philippines encouraged festival attendees to drop off their empty PET bottles at the Coca-Cola bottle counter and The Tindahan Extra Mile (TEM) exchange booths located at the Bacolod City Government Center (BCGC). Attendees also exchanged empty bottles to participate in various games and activities.
Additionally,
attendees took part in the "Dunk, Not Junk" shooting hoops game. As
they showcased their shooting skills, players had the chance to win a variety
of Coca-Cola merchandise and other exciting prizes.
Coca-Cola Beverages Philippines Inc. 's (CCBPI) flagship nationwide collection program, “Tapon to Ipon: Basta Klaro, Panalo!” featured a pop-up collection booth. In its second year at the MassKara Festival, Tapon to Ipon encouraged attendees to drop off used clear PET plastic bottles of any brand, allowing them to win prizes.
Ruby Biro, Senior
Franchise Operations Manager of Coca-Cola Philippines, congratulated all the
partners and local barangays that contributed to the success of the waste
management initiative during the festival's closing program. She emphasized the
importance of community engagement and the role of festival-goers in
celebrating while making a positive impact on the environment.
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